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Last updated: 15th June 2026

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At The Affable Partnership Ltd, we respect your privacy and are committed to protecting your personal information. This privacy policy explains how we collect, use and look after your personal data when you visit our website, contact us, sign up to receive updates, or work with us.

1. Who we are

[Business Name] is a [brief description of business, e.g. HR consultancy / business support provider / training provider] based in the UK.

For the purposes of data protection law, [Business Name] is the data controller for the personal information we collect and use.

If you have any questions about this privacy policy or how we use your personal information, please contact us at:

Email: [insert email address]
Address: [insert business address, if appropriate]
Website: [insert website address]

2. What personal information we collect

We may collect and use the following types of personal information:

• Your name

• Your job title and organisation

• Your email address

• Your phone number

• Information you provide when completing a contact form or enquiry form

• Information you provide when signing up to receive newsletters, blogs or updates

• Information about your business or organisation where relevant to our services

• Records of our communications with you

• Website usage information, such as how you use our website, where cookies or analytics tools are used

We only collect personal information that is relevant to the purpose for which it is being collected.

3. How we collect your personal information

We may collect personal information when you:

• Visit our website

• Complete a contact form

• Email, call or message us

• Sign up to receive newsletters, blogs or updates

• Download a resource from our website

• Book a consultation, meeting or service

• Become a client, supplier or professional contact

• Interact with us on social media or through marketing activity

4. How we use your personal information

We may use your personal information to:

• Respond to your enquiries

• Provide information about our services

• Deliver services to you or your organisation

• Manage our client relationship with you

• Send newsletters, blogs, updates or other marketing communications where permitted

• Manage bookings, meetings, events or training sessions

• Keep appropriate business and financial records

• Improve our website, services and communications

• Meet our legal, regulatory and professional obligations

5. Our lawful basis for using your information

Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the circumstances, we may rely on one or more of the following:

Consent
Where you have actively agreed to receive marketing communications from us, such as newsletters, blogs or updates.

Contract
Where we need to use your personal information to provide services to you, take steps before entering into a contract, or manage our client relationship.

Legitimate interests
Where we have a genuine business reason to use your information, provided this does not override your rights and freedoms. This may include responding to enquiries, maintaining business relationships, improving our services, and communicating with business contacts about relevant services.

Legal obligation
Where we need to use or retain your information to comply with the law, such as for accounting, tax, regulatory or legal purposes.

6. Marketing communications

We may send you newsletters, blogs, updates or other marketing communications where you have opted in to receive them, or where we are otherwise permitted to contact you under applicable data protection and electronic marketing rules.

You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly at [insert email address].

We will not sell your personal information to third parties.

7. Cookies and website analytics

Our website may use cookies or similar technologies to help it work properly, improve user experience, understand how visitors use the site, and support marketing activity.

Cookies are small files placed on your device when you visit a website. Some cookies are essential for the website to function, while others are optional.

Where required, we will ask for your consent before placing non-essential cookies on your device. You can usually manage or disable cookies through your browser settings.

For more information, please see our Cookie Policy: [insert link if separate cookie policy is used].

8. Who we share your personal information with

We may share your personal information with trusted third parties where necessary, including:

• Website hosting providers

• Email marketing platforms

• IT and software providers

• Professional advisers, such as accountants or legal advisers

• Payment providers or bookkeeping systems

• Contractors or associates who support us in delivering services

• Regulators, authorities or other organisations where required by law

We only share personal information where necessary and expect third parties to keep your information secure and use it only for the agreed purpose.

9. International transfers

Some of the systems or software providers we use may store or process personal information outside the UK.

Where this happens, we will take steps to ensure appropriate safeguards are in place to protect your personal information in line with UK data protection law.

10. How long we keep your personal information

We will only keep your personal information for as long as necessary for the purpose it was collected, including to meet legal, accounting, reporting or business requirements.

For example:

• Enquiry information may be kept for a reasonable period so we can respond and follow up appropriately.

• Client records may be kept for the duration of the client relationship and for a period afterwards to meet legal, tax, contractual or professional obligations.

• Marketing information will be kept until you unsubscribe or ask us to remove your details.

When personal information is no longer needed, we will securely delete, anonymise or archive it.

11. How we keep your information secure

We take appropriate steps to protect your personal information from unauthorised access, loss, misuse, alteration or disclosure.

This may include using secure systems, password protection, access controls, reputable software providers, and appropriate internal processes.

12. Your data protection rights

You have rights in relation to your personal information. These may include the right to:

• Ask for a copy of the personal information we hold about you

• Ask us to correct inaccurate or incomplete information

• Ask us to delete your personal information in certain circumstances

• Ask us to restrict how we use your personal information

• Object to certain uses of your personal information

• Withdraw consent where we rely on consent

• Ask for your information to be transferred to another organisation in certain circumstances

To exercise any of these rights, please contact us at [insert email address].

13. Complaints

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection matters.

Website: www.ico.org.uk
Telephone: 0303 123 1113

14. Changes to this privacy policy

We may update this privacy policy from time to time. Any updates will be published on this page with a revised “last updated” date.